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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. In his new book, The Attention Merchants, Tim Wu, author of the award-winning The Master Switch who coined the phrase “net neutrality,” explores the rise of firms whose business models are the mass capture of attention for resale to advertisers. Wu visits ALOUD for a revelatory look at the cognitive, social, and unimaginable ways that industries feeding on human attention are transforming our society and ourselves.

Tim Wu

Tim Wu is an author, policy advocate and professor at Columbia University, currently serving as Senior Advisor to the United States Federal Trade Commission.  In 2006, he was recognized as one of fifty leaders in science and technology by Scientific American magazine, and in the following year, 01238 magazine listed him as one of Harvard’s one hundred most influential graduates. He writes for Slate, where he won the Lowell Thomas gold medal for travel journalism, and he has contributed to The New Yorker, Time, The New York Times, The Washington Post, and Forbes.


Madeleine Brand

Madeleine Brand is the host of KCRW’s award-winning Press Play, a show she created to bring a distinct, Southern California lens to news and culture.  Madeleine has been a journalist for 25 years, primarily in public radio. She worked at NPR for 13 years in Los Angeles, New York and Washington. She’s won numerous awards for her hosting and reporting. Madeleine has a master’s degree in journalism from Columbia University and an undergraduate degree with honors in English from UC Berkeley.


 

Reservation Policy for Free Programs:
As most ALOUD at Central Library programs are free of charge, it is our policy to overbook. In the case of a FULL program your free reservation may not guarantee admission. We recommend arriving early. Space permitting, unclaimed reservations will be released to standby patrons at approximately 7 PM.

 

Standby Policy:
Standby numbers are distributed in person only one hour before the program, on a first-come, first-served, basis. There is no advance wait list for full programs. Standby patrons will be admitted subject to availability. Most programs will be available via podcast.

 

Book Signing Policy:
ALOUD is one of many free programs at the Los Angeles Public Library made possible by the Library Foundation of Los Angeles. Most ALOUD author programs are followed by book signings. At least one copy of the author’s book must be purchased from The Library Store in order to participate in any post-program book signing, and you will be asked to show proof of purchase. Please be prepared to show your proof of purchase when you enter the book signing line. Proceeds support the Los Angeles Public Library.

 

Main image: Matte painting from the film THEY LIVE! (1988)   Credit: Jim Danforth


Frequently Asked Questions

  • What is the reservation policy for ALOUD?

    As most ALOUD at Central Library programs are free of charge, it is our policy to overbook. In the case of a FULL program your free reservation may not guarantee admission. We recommend arriving early. Space permitting, unclaimed reservations will be released to standby patrons at 7 PM.

  • Why do programs fill so quickly?

    ALOUD provides a unique experience for the public to engage with scholars, authors, and artists in the intimate 235-seat Mark Taper Auditorium. Library Foundation Members have the benefit of reserving for programs in advance of the public. Consider joining as a Member to receive this benefit, and check the website on an on-going basis for program availability. Be sure to subscribe to our email alerts, and visit our Media Archive for podcasts and other items from our recent programs.

  • Where does ALOUD take place?

    Unless otherwise noted, ALOUD programs are held at the downtown Central Library’s Mark Taper Auditorium.

  • Where should I park for ALOUD programs?

    We recommend taking public transportation. Parking for the Central Library is at the Westlawn Garage at 524 S. Flower Street. For more information, visit the Library’s website.

  • Should I purchase the author’s book in advance?

    We encourage you to purchase books from the Library Store. All proceeds benefit the Los Angeles Public Library. Books are made available for purchase when you reserve for a program online, and are also on sale at programs. In order to participate in the book signing, you must purchase at least one book from The Library Store. Members receive discounts on purchases.


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