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ALOUD

The Attention Merchants:
The Epic Scramble to Get Inside Our Heads

In conversation with Madeleine Brand, host of "Press Play" on KCRW 89.9 FM
Date: Monday, Nov 14, 2016
Time: 7:15pm
Location: Mark Taper Auditorium-Central Library
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. In his new book, The Attention Merchants, Tim Wu, author of the award-winning The Master Switch who coined the phrase “net neutrality,” explores the rise of firms whose business models are the mass capture of attention for resale to advertisers. Wu visits ALOUD for a revelatory look at the cognitive, social, and unimaginable ways that industries feeding on human attention are transforming our society and ourselves.

Frequently asked questions

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A book signing follows most author programs. We encourage you to purchase your book through the Library Store, as the proceeds benefit the Los Angeles Public Library. Library Associates receive 15% off purchases made through the Library Store. Book purchases will be available for pick-up the night of the event.

Tim Wu

Tim Wu is an author, policy advocate and professor at Columbia University, currently serving as Senior Advisor to the United States Federal Trade Commission.  In 2006, he was recognized as one of fifty leaders in science and technology by Scientific American magazine, and in the following year, 01238 magazine listed him as one of Harvard’s one hundred most influential graduates. He writes for Slate, where he won the Lowell Thomas gold medal for travel journalism, and he has contributed to The New Yorker, Time, The New York Times, The Washington Post, and Forbes.

Madeleine Brand

Madeleine Brand is the host of KCRW’s award-winning Press Play, a show she created to bring a distinct, Southern California lens to news and culture.  Madeleine has been a journalist for 25 years, primarily in public radio. She worked at NPR for 13 years in Los Angeles, New York and Washington. She’s won numerous awards for her hosting and reporting. Madeleine has a master’s degree in journalism from Columbia University and an undergraduate degree with honors in English from UC Berkeley.

 

Reservation Policy for Free Programs:
As most ALOUD at Central Library programs are free of charge, it is our policy to overbook. In the case of a FULL program your free reservation may not guarantee admission. We recommend arriving early. Space permitting, unclaimed reservations will be released to standby patrons at approximately 7 PM.

 

Standby Policy:
Standby numbers are distributed in person only one hour before the program, on a first-come, first-served, basis. There is no advance wait list for full programs. Standby patrons will be admitted subject to availability. Most programs will be available via podcast.

 

Book Signing Policy:
ALOUD is one of many free programs at the Los Angeles Public Library made possible by the Library Foundation of Los Angeles. Most ALOUD author programs are followed by book signings. At least one copy of the author’s book must be purchased from The Library Store in order to participate in any post-program book signing, and you will be asked to show proof of purchase. Please be prepared to show your proof of purchase when you enter the book signing line. Proceeds support the Los Angeles Public Library.

 

Main image: Matte painting from the film THEY LIVE! (1988)   Credit: Jim Danforth

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Los Angeles, CA 90071

213.228.7500

info@lfla.org

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Stacy Lieberman

As President and CEO of the Library Foundation of Los Angeles (LFLA), Stacy Lieberman is an innovative and inclusive leader whose career dwells at the intersection of arts and culture, lifelong learning, storytelling, and equitable access. Stacy guides the Foundation’s philanthropic and public-facing priorities to serve the Los Angeles Public Library, embracing the notion that libraries are beacons of democracy where everyone is welcome. She works intentionally with community leaders, donors, and internal and external strategic partners to raise awareness and resources for the Library and its life-changing initiatives.

With more than 20 years of experience as a senior executive, Stacy has left an indelible mark on iconic L.A. arts, non-profit, and educational institutions such as The Broad, the Autry Museum of the American West, and the Skirball Cultural Center. Building on an early career in book publishing, she has dedicated her professional life to sharing stories and broadening the reach of public institutions to welcome visitors and students of all ages and backgrounds to experience educational, arts, and cultural opportunities.