The creative culture of Los Angeles is thriving and what better way to celebrate our vibrant community than with a new platform to showcase our city’s diverse makers. Earlier this month, Mayor Eric Garcetti announced the launch of a pilot program, LA Original, to support our local creative economy and manufacturing through branding special LA products. With a logo, promotional campaign, and line of products from local makers, proceeds will support creative entrepreneur programs across Los Angeles. More than 20 companies and retailers have teamed up to create products that include T-shirts, bags, neckties, phone cases, glassware, skateboards, and jewelry. Products can be purchased online at laoriginal.com, at the Westfield Pop-Up Store, and at The Library Store–the only brick-and-mortar shop selling these special products throughout the program run!
Purchases from the LA Original program through December will support the Downtown Women’s Center’s “Made by DWC” program that teaches job training and maker skills to women transitioning out of homelessness, plus any purchase from The Library Store supports the Los Angeles Public Library—it’s a win-win for our community.
Come downtown to The Library Store at Central Library and check out these locally-inspired products just in time for the holidays!
